top of page

Privacy Policy

 

 

Effective Date: 4 September 2025

Last Updated: 4 September 2025

 

Otti Group LTD (“we,” “our,” or “us”) respects your privacy. This Privacy Policy explains what data we collect, how we use it, and your rights. We are a limited company registered in the UK. For any questions about your data, you can contact us at: hello@otti.app.

 

 

 

1. Information We Collect

 

 

When you use Otti, we may collect the following information:

 

  • Parent/Guardian Information: Name and email address, used for account setup, login, and communication.

  • Child Information: Details you provide about your baby or child, such as name or nickname, date of birth, age, sleep logs, feeding information, and other wellness-related data. This information is necessary for the app to provide personalised insights and recommendations.

  • Special Category Data: Certain sensitive details you may choose to share (such as child health history, neurodivergence, or birth details). We only process this with your explicit consent.

  • Location Information: Precise location, used only to provide local weather.

  • Device Information: Such as IP address, operating system, and app version.

  • User Content: Journal entries, chat interactions, and notes you submit.

  • Purchase Information: Subscription status and purchase history, used to unlock features.

  • Usage Information: App interactions, features used, session length, and notifications.

  • Diagnostics & Performance Data: Crash reports, load times, and performance metrics, used to keep the app stable.

  • Website Cookies: On our website, we may use cookies for functionality and analytics (see Section 8).

 

 

 

 

2. How We Use Your Information

 

 

We use the information we collect to:

 

  • Provide and personalise sleep support, coaching, and recommendations

  • Improve our AI model and app features

  • Deliver push notifications and reminders

  • Monitor app stability, prevent fraud, and fix issues

  • Process subscriptions and verify purchases

  • Contact you about important account or safety issues

  • (Future use) Send optional newsletters or updates with your consent

 

 

We do not sell your data.

 

 

 

3. Legal Basis for Processing (GDPR/UK GDPR)

 

 

We rely on one or more of the following legal grounds to process your data:

 

  • Consent (especially for sensitive child data)

  • Legitimate Interests (e.g., improving the app, understanding usage trends)

  • Contractual Necessity (to provide our service to you)

  • Legal Obligation (if required by law)

 

 

 

 

4. Data Storage & Transfers

 

 

Your data is stored securely within the EU/UK. We take appropriate steps to protect it from unauthorised access or misuse.

 

Some technical processing may involve trusted third-party tools (e.g., cloud hosting, analytics, or push notification services). These providers are contractually required to comply with EU/UK data protection standards.

 

 

 

5. Data Retention

 

 

We retain your personal data only as long as necessary to provide our services or meet legal obligations. Typically, we keep user data for up to 2 years after your last activity, unless you request deletion sooner.

 

 

 

6. Children’s Privacy

 

 

Our app is designed for use by parents and guardians, not by children directly.

 

Parents and caregivers may choose to enter information about their child (such as name, age, sleep logs, or feeding data) in order to use the app’s features. This information is only used to provide insights, routines, and recommendations. It is never shared with advertisers or data brokers.

 

If you believe we have inadvertently collected a child’s personal information without parental consent, please contact us at hello@otti.app, and we will delete it promptly.

 

 

 

7. Your Rights

 

 

Under UK and EU data protection law, you have the right to:

 

  • Access the personal data we hold about you

  • Correct inaccurate or outdated data

  • Request deletion of your data (“right to be forgotten”)

  • Object to or restrict how we process your data

  • Request a copy of your data (data portability)

  • Withdraw consent at any time (for sensitive/special category data)

 

 

To exercise these rights, email us at hello@otti.app.

 

 

 

8. Cookies and Tracking (Website Only)

 

 

On our website, we use cookies to improve your experience.

 

Types of cookies we may use:

 

  • Essential Cookies – required for basic site functionality

  • Analytics Cookies – help us understand usage trends (e.g., via Google Analytics)

  • Functionality Cookies – remember preferences and improve personalization

 

 

We do not use advertising or third-party marketing cookies.

 

You can manage or disable cookies through your browser settings. Note that some features may not work properly without essential cookies.

 

 

 

9. Changes to This Policy

 

 

We may update this Privacy Policy from time to time. If significant changes are made, we will notify you within the app or by email.

 

 

 

10. Contact Us

 

 

If you have any questions or privacy requests, please contact us at:

 

 hello@otti.app

 www.otti.app

 

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK: www.ico.org.uk

bottom of page